Well hello there! I’m Alice — welcome to my blog. As a self-confessed fashion blog addict, I am always on the hunt for online inspiration! The blogging world seems like such an exciting place — particularly when it comes to the subject of style — and I’ve always wanted to join the club myself.
I’ve decided to make the leap in order to challenge myself to address my unhealthy interest in fashion and style. Think unhealthy is too strong a word? I’m not so sure. A translator by day, I mainly work for fashion brands, meaning I spend far, far too much of my valuable time scrolling through page after page of clothes online trying to find the next piece to “invest” in. I’m always waiting for the next parcel to be delivered to the office only to send the majority of its contents back. I cringe at admitting this to anyone — I’ve even started hiding the evidence of the extent of the problem from my husband!! Yes, it’s fair to say that this is unhealthy behaviour.
All this despite the fact that I feel extremely uncomfortable with current practices within the fashion industry, both in ethical and environmental terms. Who is suffering to provide the seemingly endless supply of unfeasably cheap new trend pieces to tempt me with? Is my cool new look really worth destroying the planet for? How do I feel about exacerbating these problems in the name of my own self expression?
Sound familiar? Maybe you suffer from the same somehow uncontrollable shopping habit or perhaps you’ve just heard this rant so many times before from so many online influencers who talk the talk but maybe don’t put their money where their mouths are.
I’m not here to hate on anyone else. I find it almost impossible to sniff out any truly ethical, sustainable brands on the high street that are doing anything more than paying lip service to avoid losing their customer base. Even throwing more money into a purchase is no guarantee of better ethics behind the brands. And I hate to say it, but those who are ethically and envorinmentally sound often leave a lot to be desired in terms of style. We women are the biggest market in fashion, one of the biggest industries in the world. Surely we shouldn’t have to choose between style and substance?
I want this to be a place to explore fashion and style in a new way. Over time, I would love to switch to shopping only from responsible brands. However, due to the almost total lack of transparency and engagement in the fashion industry, I can’t see myself doing this overnight. So in the meantime, I’d like to take a break from conventional shopping altogether for a while. What I really want to focus on is vintage and second-hand style as well as home-sewn pieces. What’s more, I want to celebrate the things I already own — getting the most wear out of these items is the most sustainable thing I can do.
I’d like to record this journey here. The heart and soul of each post will be the story of each piece and why I love it so much. Fashion brings me so much joy and that’s the main thing I would like to express on these pages, as well as proving that the thrill of fashion doesn’t have to come from a spur-of-the-moment, throw-away purchase. It could be the excitement of discovering a true vintage gem, the satisfaction of creating a totally unique garment yourself or the pleasure of finding a forgotten treasure at the back of your wardrobe. So even if you’re not a big thrifter or seamstress I still hope these pages will spark some joy!